The Hotel world is changing and for the first time it finds itself in the impossible position of having to provide comfort and luxury whilst also satisfying the discerning eco-aware customer.
You see it had to happen eventually, recent studies suggest that the classic hotel is regarded as a kingdom of wastage where the average visitor abandons its well-crafted ecological habits in favour of a careless “I paid for this” attitude. The average guest would check-in to a hotel and immediately forget to turn lights off when not needed or would leave the tap running or even the TV on when not in the room, all things that at home seemed to be more obvious.
As time has gone by, it seems that the onus has fallen onto the hotels themselves to teach and be more in tune with the environment so that in time the guest attitude would change.
Whilst this is true of the inner city industry, in the same timeframe the world has seen an explosion of eco lodges and hotels carefully placed in the most ecologically interesting places on the planet from mountains to jungles and in these a new breed of traveller is enjoying the beauty of nature in the knowledge that their stay is not impacting on it.
Of course all this still comes at a price, we know that often in order to get to the unspoiled beauty of some of these accommodations we have to take some long and very ecologically unfriendly flights so it really is imperative to have a good carbon offset company that you can trust and that runs projects you agree with. More often than not these are organised in less fortunate countries so the flip side is that you will be doing something socially positive too.
There is an incredible socially and ecologically facet to travel now that is improving the world and causing people to understand the effects of their old ways of doing things. we have become much more efficient and this is reflecting on the way we book our holidays too. A few years ago the social and ecological statement of a hotel was inexistent, very few understood the value of environmental protection and even fewer clients cared about it anyway. The tables seem to have turned and in around 30% of travelers these responsibility statements are crucial in their choice of accommodation.